Social
Ten plus years working for social media agencies meant I was editing content for a number of big brands across all their platforms. I was fortunate enough to be able to pitch my own ideas, some of which really hit and became our best performing work.
YouTube
From Netflix, to HBO Max, to Amazon Prime, I connected and edited short form videos for some of the most popular original shows and their backlog of evergreen content.
TikTok
Beyond YouTube, I edited down concepts for all those same entertainment brands and more, to create engaging and shareable moments on social. Implementing the popular trends, audio, and style of the times to make the biggest impact.
This carried over into making Instagram specific versions of each video concept, to ensure best performance depending on the platform where it was posting. Some of my original ideas and edits became some of the biggest performing and engaging posts on the brand's channels.
The Boys
One of my favorite accounts to work on was Amazon Prime Video's The Boys. Collaborating with their social team to create an intentional posting plan for the whole season, which tied into important episodes and events in the real world. I especially loved the reactive content we made and responding to the fans in real time.
Gen V
For the pilot season of the first spinoff of The Boys, Amazon Prime Video came to us with a worry that fans were not going to welcome the new storyline aimed at a younger audience. We took those concerns and helped craft a content plan and videos that brought in old viewers as well as new ones to create a unique fanbase.
Ozark
For the fourth and final season of Netflix's Ozark, we were tasked with the social campaign. With countdowns to the much anticipated season premiere, sneak peeks at moments, nail-biting supercuts, and character studies to catch the audience up on the storyline and their favorite characters, we created a bunch of high-performing content for social.
Wicked Little Letters
To promote the release of Sony Pictures Classics' Wicked Little Letters, we created a campaign using footage from the film and BTS cast and crew interviews. Character studies, supercuts, promo date announcements, and BTS interviews all came together for a successful launch.
HBO Max
We started the YouTube, Instagram, and TikTok channels for HBO Max when they decided to jump into the game. From the start, we were in charge of coming up with repeatable formats and reactive content using their extensive library of shows to get fans excited and to sign up.
Netflix
For Netflix, we were tasked with creating repeatable formats and campaign buckets to promote their growing library of shows. We came up with the Love Story, and the Battle of the Boyfriends formats to showcase and cross promote shows to a wider audience.
Awards Sizzles
Over all these social campaigns, we created a number of sizzle videos to submit for awards. I post supervised all of these, and took on the editing of a few of them myself.
